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 * Briefly describe the site. What content is presented? What is the goal(s) of the site?
 * Describe the visual design – use of colour, typography, compostion. How is this effective?
 * How is the content structured? Is there a hierarchy of information and how is this achieved?
 * Analyse and describe the interactions. Are these innovative or conventional? Does it add value?
 * Are there any surprises or unexpected elements?

=Leo Burnett Website:= @http://www.leoburnett.com/ The professional website of Leo Burnett, a Toronto based advertising and design agency. Given that it is essentially a portfolio and work website the bulk of the content has to do with the projects the firm deals with in order to attract new considerations for work as well as give a little background abut the agency itself. In terms of aesthetics its fairly austere and simply chic; mainly greys and blacks, as well as being fairly rigid in its use of an orderly grid. However, the website incorporates fairly subtle but very endearing interactive elements which serve to make the site interesting to navigate, but not to take away from the work itself. The content is fairly structured, there is a categorization going on based on the important functions of the site, work and philosophy. This is achieved with simple anchor links that direct users to basic categories (eg. "Our Clients." The interactions are pretty subtle, they're fairly conventional as well, nothing too ground breaking in terms of interactions but its to be expected as the site is mainly about clarity and displaying the agencies work. The fact that a lot of the content actually is interactive is pretty surprising given a lot of design agency sites or designers personal sites are fairly basic and straight forward. This adds to the experience which I think is meant to strengthen the idea of their firm being concerned with experience and the end user.

=Donnie Darko Movie Website:= @http://www.donniedarkofilm.com The goal of the website isn't really clear. The goal seems to be purely interaction, engagement and entertainment, but based around the content of the movie. So then i guess the purpose is to further the movie and make it stick in the viewers mind as I believe this was also the promo site for the film. The content follows suit, its based on the movie but it isn't really meant to sort of educate or inform its purely to add a different dimension (a fairly mysterious and endearing one) to the film. The visual design is more like an abstract or artistic layout as opposed to a fairly gridded website, which reflects the content perfectly. Colour, typography, and composition work off the enigmatic and sort of intriguing respects of the content and are very out of the ordinary for web design. The content is rather sporatic and sometimes quite labyrinthine, but this is perfect because it causes the user to explore and engage with the site itself. The interactions are very unusual for web, rather innovative as well. It involves the user gathering information and codes from the site as well as knowledge of the movie which forces the navigator to really engage with the website. The whole website is a surprise really, very innovative and experimental, much like the movie.