kristinbashford+Project+3+Exercise+1


 * Kristin Bashford** | **Project 3: Interface and Connotation** | **Exercise 1**


 * Questions:**


 * 1) Briefly describe the site. What content is presented? What is the goal(s) of the site?
 * 2) Describe the visual design – use of colour, typography, compostion. How is this effective?
 * 3) How is the content structured? Is there a hierarchy of information and how is this achieved?
 * 4) Analyse and describe the interactions. Are these innovative or conventional? Does it add value?
 * 5) Are there any surprises or unexpected elements?


 * Website 1: Reserved**



View [|here.]

Where I got this [|website.]


 * 1) Reserved is a site for a European fashion company. They sell clothing for men, women, and children. The goal of the website is to brand the lifestyle that is associated with their company (through their imagery, music featured on the home page, etc.)
 * 2) In terms of visual design, Reserved utilizes a neutral colour palette with splashes of brighter colours. Rigid grids organize their compositions, creating a sense of order as well as variation.
 * 3) The content is structured in various ways, ranging from both static to moving imagery. The middle of the home page contains imagery of sections of the site that are highlighted at a specific point of time for viewers to click on and explore. Other sections of the site can be found via the horizontal navigation located on both the top and bottom of the page. This layout provides a sense of hierarchy because the important sections of the site are presented to the viewers on the top layers.
 * 4) The interactions are for the most part conventional, given the drop down menu bar navigation at the top of the homepage and the sliders. It adds value in the sense that it is easy to find what viewers may be looking for while shopping for a particular item(s) of clothing.
 * 5) The only unexpected element on the Reserved site would have to be the way the "Happy Hippie Kids Campaign" because it differs from the rest of the site. The entire mood of this section is more whimsical and not as serious as the rest of the site and it is reflected visually. Animated cartoons and moving picture frames contrast the realness of the photographs.


 * Website 2: Francesco Bertelli**



View [|here].


 * Where I got this [|website.] **


 * 1) Francesco Bertelli is an Interactive Director for many major Italian advertising agencies and newspaper companies. His website is a portfolio where is can showcase the work he has done in the past. The goal of the website is to display his previous work in a way that is clear and concise.
 * 2) In terms of visual design, Francesco Bertelli keeps his website clean and heavily geometric. He arranges various projects along the grid creating this calendar-like composition. The colour palette is fairly limited as it includes only white, shades of grey, and teal as an accent colour. The typography of the website is consistently carried through each page of the website, a strong unifying element.
 * 3) The content is structured in a linear way, which creates a sense of hierarchy. The hierarchy is not based on importance, but instead chronological order. The spaces on the grid are arranged by recent work at the top and less recent work towards the bottom.
 * 4) The interactions are fairly conventional, however they are conventional in a very interesting way. For instance, once a work has been viewed that particular box has an "x" placed over it similar to how an individual would cross out a day on a calendar. Although it the nature of the site is conventional, it is elements like this that make it lean more towards an innovative interactive website.
 * 5) I would not necessarily say there are any unexpected elements on Francesco Bertelli's website, mainly due to the fact that his website's purpose is to display his work to the viewer.