walkerkpr3e2

[] 1. The content of this site is information on the new Rainbow Warrior Ship which is currently under construction by Greenpeace. The goal is to educate the viewer on what the project is about as well as to encourage people to donate to this Greenpeace project. 2. The colour scheme is predominantly white, black and dark green with touches of burgundy. The main layout's focal point is an image of this extravagant ship with links along the bottom, information and the title on the left, and different ship views and navigation on the right. Everything is laid out in a clean, light sans serif typeface. 3. The hierarchy is achieved with the main focal point (the image) being centred and the largest item and then through typography with font weight and size. 4. The interactions are quite impressive. The main page contains a 3d view of the ship's hull, when the cursor is hovered over this image then it becomes translucent and a blueprint of the inside can be seen where you are hovering. The view of the ship can also be rotated 360 degrees to see all areas of the ship and you can chose from different options of 3 separate views (a profile, bird's eye view, and one that is in between the two). Upon entering the site a video plays with a narrative about the Rainbow Warrior and what Greenpeace hopes to achieve. There is also up to date video imagery of the construction of the ship as well as another interactive model of the ship on the linked pages in the site. This adds exploration and personal meaning to the viewer. It allows them to feel more connected to the project without actually viewing the ship of building in person. I find this is much more impressive and effective then just images of different view and blueprints.
 * The New Rainbow Warrior**