katrinaexercise3-1

Joey Ho Design - Slices of Joy http://www.joeyhodesign.com

1. This site is a portfolio site for Joey Ho, an Architectural Designer. It displays his work, information about him, awards he has won, etc.

2. White space is implemented well in this site. Bright colours are used (in moderation), in simple shapes that represent each of Joey's work. All the different icons are desserts that represent the feeling of each of the designs. The type is either black or a turquoise. It is a nice type that has a personality quite appropriate to the site.

The main focus of the site, the portfolio/projects, is laid out in a 5 column grid that goes down vertically, where we able to view the different projects by simply scrolling up and down.

3. The hierarchy is pretty simple. The title is at the top, and then the relating information is below. The grid of all the icons makes each project of equal importance, which is, what they probably should be. Perhaps Joey could have had some of his favourites/more recent projects as larger icons?

4. When the site loads, all the icons/desserts build themselves up (like buildings) into their forms from little simple shapes. When you select a project, this happens as well. The icons have a bit of animation to them, to keep things whimsical and alive. This is pretty innovative as the idea is specific to the designer and his profession. It is almost essential to the experience they are trying to get across.

5. Again, the animated icons were a pleasant surprise. Also, the way they carried this through to the individual projects' pages, as you browsed through pictures, was quite nice.